Welcome to the colorful world of Pinterest, where creativity knows no bounds! If you’ve ever wondered what Pinterest is and how many Pinterest users there are, you’re in for a treat. Pinterest isn’t your average social media platform; it’s a digital haven for curating and sharing ideas in the form of captivating images, videos, and GIFs. Imagine it as your personal bulletin board where inspiration flows freely, be it for travel, culinary adventures, or home decor dreams. In this journey, we’ll unveil the magic of Pinterest, explore its features, and delve into fascinating user statistics to understand just how vast this creative universe is.
What Is Pinterest?
Pinterest isn’t your typical social media platform; think of it as your digital bulletin board brimming with ideas. It’s where you curate, organize, and download Pinterest videos, images, and GIFs into pinboards based on your interests. Whether you’re into travel, cooking, or home decor, Pinterest is your creative playground.
Unveiling Pinterest Features
Let’s navigate the Pinterest app and uncover its diverse features:
Home Feed: Your home feed is your creative compass. It recommends Pins, people, and businesses based on your preferences. It’s where you discover fresh inspiration from the boards and users you follow.
Explore Ideas: Dive into a sea of concepts, people, and trends using the search bar. Explore existing topics or create your own. Discover creators, personalities, and brands that align with your interests.
Snip, Share, And Buy Pins: Pins are your bookmarks for saving and sharing content. Whether it’s a delectable cake recipe or a must-have product, you can easily save and share it with friends. Messaging and sharing are at your fingertips, and you can even shop directly from product Pins.
Create Pins: Be a creator! Upload images from your device or pin from the web. Each Pin should have a title, description, and, if applicable, a link to your website. You can also craft Idea Pins, incorporating videos, photos, lists, and text to share your ideas.
Assemble Boards: Your saved Pins reside on your boards. Organize them with customized names and order them as you like. Collaborate with others on group boards and create sections within boards to keep related ideas together. You can even add notes or make boards private for surprises.
How To Use Pinterest?
Now, let’s dive into how to get started on Pinterest:
- Visit Pinterest.com and explore a world of possibilities.
- Register by clicking on the upper right corner.
- Enter your email, create a password, and provide your age. Then, hit “Continue.”
- A warm “Welcome to Pinterest” message will appear. Click “Next” to proceed.
- Choose your gender identity.
- Select your preferred language and region.
- Pick a few interesting areas and click “Done.”
- Pinterest creates a customized home feed based on your interests, where you’ll discover a rich tapestry of Pins.
- Click on a Pin to learn more about it, including the creator and comments.
- Save the Pin to your board for future reference.
- Explore other Pins by following the creator.
- Create a new board or add the Pin to an existing one.
- Return to your home feed by clicking “Home.”
- Explore the “Following” section to discover the latest Pins from those you follow and find recommendations based on your preferences.
Pinterest User Statistics In 2023
1. A Global Reach
Pinterest registered a staggering 463 million monthly active users in April 2023, reflecting a steady increase over the past year. This growth signifies a 13 million (2.9%) rise in users over the three months leading up to April 2023.
2. A Global Community
Impressively, approximately 5.8% of the world’s population is using Pinterest today. However, it’s worth noting that these figures exclude individuals under the age of 13, the minimum age for Pinterest users. This suggests that Pinterest’s ‘eligible’ user rate may be even higher.
3. Eligible Adoption Rate
Excluding China, where Pinterest remains blocked, the eligible adoption rate for Pinterest surges to 9.2%, highlighting the platform’s global appeal.
4. Advertising Audience On Pinterest
For advertisers, Pinterest offers a substantial audience. In April 2023, marketers could potentially reach 282.5 million users on Pinterest through advertising tools.
Pinterest’s Growth Momentum:
1. Steady User Growth
Pinterest’s monthly active user base has experienced impressive growth over the past year. In comparison to April 2022, there were 30 million (6.9%) more active users in April 2023.
2. Rapid Advertising Reach
Pinterest’s advertising audience reach expanded by a remarkable 20.2% in the past 12 months, allowing advertisers to reach an additional 48 million users compared to the previous year. This growth outpaces Facebook’s advertising reach expansion during the same period.
Pinterest Users By Country In 2023:
Based on advertising audience reach data from Pinterest’s self-service tools in April 2023, here are the countries with the most Pinterest users:
United States of America: 90.1 million users
- Brazil: 34.2 million users
- Mexico: 23.6 million users
- Germany: 16.8 million users
- France: 12.7 million users
- United Kingdom: 10.1 million users
- Canada: 9.7 million users
- Italy: 9.5 million users
- Spain: 8.1 million users
- Colombia: 7.4 million users
Pinterest Users By World Region In 2023
Based on advertising audience data for April 2023, Pinterest’s reach extends across various world regions:
- Northern America: 99.8 million users
- Central America: 23.6 million users
- The Caribbean: 782 thousand users
- Southern America: 53.2 million users
- Western Europe: 41.3 million users
- Northern Europe: 16.2 million users
- Southern Europe: 21.7 million users
- Eastern Europe: 13.3 million users
- Western Asia: 217 thousand users
- Eastern Asia: 7.0 million users
- Oceania: 5.5 million users
Pinterest User Demographics In 2023
Pinterest’s User Base Exhibits Interesting Demographics:
- 79.5% of Pinterest’s global users are female.
- 17.6% of Pinterest’s global users are male.
- 2.9% of Pinterest’s global users fall under the ‘unspecified’ gender category.
Pinterest Users By Age Group In 2023
Data from Pinterest’s self-service advertising tools for April 2023 reveals the following age group distribution for potential advertisers:
- 71.6 million users aged 18 to 24 (27.0% of Pinterest’s total ad audience)
- 81.9 million users aged 25 to 34 (30.9% of Pinterest’s total ad audience)
- 41.3 million users aged 35 to 44 (15.8% of Pinterest’s total ad audience)
- 27.1 million users aged 45 to 54 (10.4% of Pinterest’s total ad audience)
- 22.9 million users aged 55 to 64 (8.7% of Pinterest’s total ad audience)
- 11.4 million users aged 65 and above (4.3% of Pinterest’s total ad audience)
Pinterest, with its ever-growing community, serves as a boundless wellspring of inspiration. From its engaging features that allow you to explore, save, and share ideas to its diverse user base spanning the globe, Pinterest stands as a testament to human creativity and curiosity. Whether you’re a seasoned pinner or just stepping into this vibrant world, Pinterest offers a space where creativity and inspiration intersect. So, go ahead, dive into Pinterest, explore the myriad ideas it holds, and become a part of this ever-evolving community that celebrates creativity in all its forms.